A signal outside Lou Caracciolo's winery, Amalthea Cellars
Halfway in between the New Jersey Turnpike and the Atlantic City casinos is a little slice of France: Amalthea Cellars. There's an old farmhouse, and a field complete of grapevines.
Lou Caracciolo, who founded Amalthea, is walking via the field. " Here is anything I place in the ground in 1976," he says. "You have to have a feel for it, and soon after thirty years I have a very fantastic feel for it."
Caracciolo calls himself a hopeless romantic. And, actually, you have to be a romantic to attempt to make a $33 bottle of cabernet sauvignon blend in New Jersey.
Amalthea Cellars has to conquer not only the jokes about Jersey, but also the popularity of other New Jersey wines.
There are dozens of winemakers in New Jersey. But numerous of them make a quite unique sort of wine wine that's less costly and a lot sweeter. Just down the road from Amalthea is the Tomasello Winery, whose sweet wine is offered all all around the nation. "It goes very very well with cheesecake," Charlie Tomasello says.
There is practically nothing wrong with a $ ten cheesecake wine. But it generates a challenge for winemakers who want to make the fancy, dry, French- style wine.
Caracciolo and some of the other wine growers in the state want Jersey to be the following Napa Valley. He would like wine collectors, tasting excursions, location weddings. He desires to alter people's minds.
The winery's 1st step has been to start out with the label. Even even though the fancy winemakers are in New Jersey, they want to separate themselves from Jersey. They petitioned the government for a unique geographic designation like, say, Napa Valley. So now the fancy wines say they're from the "Outer Coastal Plain."
"I suggest, it does sound fancier than New Jersey," Caracciolo says.
But a label only gets you so far.
"The wine company in the state has got to kick that status," says George Taber, a wine journalist who utilized to reside in Jersey. "And you don't kick it by having 80 % of the wines in the marketplace be people sweet wines."
So Caracciolo has been on a mission. He visits the sweet winemakers and tells them to preserve making the sweet stuff but make a number of fancy, dry wines on the side.
Some of them have responded. Charlie Tomasello, of sweet wine fame, is now offering a $48 bottle of cabernet. "It has nice cassis and forward fruit and a small bit of leather and chocolate in there," he says.
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