Dr Pepper's Facebook ad is the most up-to-date riff on a 1965 evolutionary graphic, which apparently nonetheless has the energy to provoke.
I am a Pepper, You happen to be a Pepper, but clearly, some men and women are not Peppers.
Dr Pepper's new Facebook ad campaign featuring an ape moving from all-fours, to seeing a soda on a rock, to an upright man, enjoying a Pepper, is apparently red meat to some creationists who are loudly expressing outrage at the concept that humans evolved from soda- discovering apes.
"I ain't no freaking chimp. No much more Dr Pepper for my household," reads a normal comment from an offended reader. But other readers responded, defending the ad as funny and not an endorsement of evolution just an ad. But in the end, does it get the job done as a marketing and advertising instrument ?
Are not advertisers constantly straddling the line in between provocative and offensive, in order to stand out?
The reality is, Dr Pepper ad is the latest in a prolonged line of meals advertisements that offend a variety of groups of religious men and women. Burger King offended Hindus by seating a goddess atop a hamburger. McDonald's took a hit from Muslims when it released a Energy Ranger with squiggly patterns on the base that appear like the Arabic word for Mohammed to some men and women. These and 9 more are helpfully listed on a website named 11 Factors Because Best 10 Lists Are For Cowards.
But the Pepper ad is also not new. It's a single of 1000's of parodies of the now infamous scientific illustration of evolution from 1965 termed "March of Progress." And it's astounding that these advertisements " still have the energy to offend," says AdWeek's blog, AdFreak. " The moment once again, though, it goes to display how protests can spread like wildfire in social media, wherever outrageand counteroutrageare just a click away."
Note that these foods related "outrages" have registered nowhere close to the social media mania generated by Newsweek's cover story on "MUSLIM RAGE" this week still.
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